Online Selling Tips for Online Stores

Most entrepreneurs venturing to sell online get pretty excited at the prospective business opportunities that online statistics provide. Whereas those stats are correct, the challenges of selling online are equally real.

Online competition is stiff, and if you fail to get the fundamentals rights when building your online store, it can work to your disadvantage. The online selling landscape is ever evolving and what worked a few months ago, may fail to work in the present. This is due to the ever-changing technologies and market buying and selling trends that are constantly innovating.

So it is vital that you do your due diligence right from the time that you are choosing a domain name to the e-commerce platform that you opt to build your website on.

Choosing the right e-commerce platform

Choosing the right e-commerce platform

There are numerous e-commerce platforms that you can opt to work with. However, if you are starting, an off the shelf online shop template will work great. E-commerce platforms such as Shopify or BigCommerce are very user-friendly and have everything you need to get started. They are scalable, such that although you may be starting small, these platforms will accommodate any rapid growth in inventory and sales without any glitches. F

Mobile friendly

Consumers are now browsing and buying more from the handheld device than laptops and desktops. That being the case, you should be on an e-commerce platform that recognizes and supports these facts. Shopify and BigCommerce e-commerce platforms have website themes that will help you take advantage of such market trends. For more information on market trends, and what exactly means to have a mobile friendly platform, go to

The idea is to have a website that can adjust to the size of any screen without losing aesthetics and function. This means your site appears just as high on a handheld device, such as a mobile phone or a tablet as it does on a laptop or desktop. If your online store is accessible on ‘cross devices’ it means prospects have access to you on all these devices. They can browse your store as well as make purchases from any of these devices.


Given that more than half the sales online are being made through mobile devices, it becomes a basic imperative, that your online store is positioned to take advantage of such a trend. That said, there is no substitute for impeccable customer service and product delivery as these are the hallmarks of any successful online business.